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Sleepy neighbor to the glittery bustle of SoHo, tiny Nolita offers a succulent array of outstanding restaurants, chic boutiques, and beautiful people. Lively at all hours of the day but rarely jammed, this area amazingly retains a cozy neighborhood feel despite its near-universal desirability. Pre-war tenements and luxurious loft conversions sidle up against stunning new developments, and along the Bowery new art galleries and boutiques seem to sprout up daily.


Bordered by Houston Street to the north, Broome Street to the south, Bowery to the east, and Lafayette Street to the west, Nolita’s little plot comprises the nucleus of downtown chic. The area is comprised largely of pre-war tenement buildings and lofts, and residential inventory is generally scarce, resulting in strong, stable pricing in nearly all market conditions. A recent influx of investment in development projects has ushered in a new era for this neighborhood, now known for both its gorgeous classic real estate and its high-end art galleries, including Sperone Westwater’s newest location just a stone’s throw from the New Museum of Contemporary Art.


The name “Nolita” was first applied to this small area back in simpler times, back when the world perhaps made a little more sense, back when...realtors and journalists needed a cute name for a nether zone of downtown where prices were skyrocketing: May 5, 1996. On that day, the New York Times city section proposed and debated several names for the area, and “Nolita” is the one that stuck. Long regarded as part of Little Italy, the area now known as Nolita became somewhat identity-less by the 1990s due to the migration of Italian-Americans out of the area. Nonetheless, the feast of San Gennaro, first celebrated here in 1926, continues to be held every year just after Labor Day, on Mulberry Street from Houston to Grand Streets.